When a restaurant launches, it will often kick things off with a soft launch, where customers can get a first taste of the restaurant before it’s even technically opened. Now, soft launches can vary hugely in terms of what’s on offer menu-wise, and whether you need to book etc. However, one thing that they tend to have in common is that they offer you food at a discounted price, and sometimes even for free. You may be wondering why any restaurant would do such a thing, but soft launches are useful for both parties as they give the staff the opportunity to have a sort of trial run before the official opening, and you the chance to fill up on delicious discounted food.
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